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Crypto lending is entering a new phase in 2025, and Nexo is positioning itself at the center of this transformation. The company has officially launched a zero-interest crypto lending product for Bitcoin and Ether holders, offering a structured alternative for users seeking liquidity without selling their long-term holdings.

The move reflects a broader shift in the digital asset lending market, where predictability, transparency and risk control are becoming more important than aggressive yields or speculative leverage. By removing interest costs altogether, Nexo aims to attract long-term BTC and ETH holders who want access to capital while maintaining exposure to potential price appreciation.

How Nexo’s Zero-Interest Credit Works

Nexo’s new product, known as Zero-Interest Credit, is built around fixed-term lending rather than open-ended borrowing. Users begin by selecting both the loan size and duration in advance, ensuring that all conditions are clearly defined before the loan is activated.

Once the loan is issued, borrowers are not exposed to liquidation risk during the loan term. This is a key distinction from traditional crypto-backed loans, which often rely on continuous margin monitoring and forced liquidations during periods of market volatility. Instead, Nexo locks in the structure until maturity, allowing users to plan with confidence regardless of short-term price fluctuations.

At the end of the loan term, borrowers can settle their obligations using stablecoins or, if preferred, by allocating part of their pledged collateral. Depending on market conditions, users may also choose to renew the loan under updated terms, extending access to liquidity without disrupting their overall crypto strategy.

Expanding a Proven Structured Lending Model

While the zero-interest offering is new for retail users, the underlying structure is not untested. Nexo previously made this lending model available through its private and OTC channels, where it facilitated more than $140 million in borrowing throughout 2025.

That earlier success demonstrated strong demand from institutional and high-net-worth clients for fixed-term, non-liquidating loan structures. By expanding the product to Bitcoin and Ether holders more broadly, Nexo is bringing institutional-style financial engineering to a wider audience.

This approach aligns with the growing maturity of the crypto market, where users increasingly prioritize capital preservation and long-term planning over short-term speculation.

Nexo’s Strategic Comeback and Global Footprint

Founded in 2018, Nexo has grown into one of the most recognized crypto financial services platforms, offering lending, trading and savings products across more than 150 jurisdictions. Like many centralized lenders, the company faced significant challenges during the crypto market downturn of 2022.

In April 2025, Nexo announced plans to reenter the US market after withdrawing in late 2022. This followed a $45 million settlement with the US Securities and Exchange Commission in early 2023, resolving regulatory disputes related to its previous products. The company’s return to the US signals renewed confidence in its compliance framework and long-term strategy.

The launch of zero-interest crypto loans further reinforces Nexo’s efforts to rebuild trust and position itself as a regulated, transparent and resilient player in the evolving digital finance ecosystem.

The Revival of Crypto Lending in 2025

Crypto lending has undergone a dramatic transformation since the collapse of several major platforms in 2022. Companies such as Celsius and BlockFi were widely criticized for risky lending practices that amplified market contagion during the fallout from the FTX collapse.

In response, both centralized and decentralized lenders have redesigned their models around full collateralization, stricter risk controls and clearer user protections. By 2025, this more conservative approach has helped restore confidence across the sector.

Centralized platforms including Nexo, Ledn, Xapo Bank and Coinbase have expanded their lending offerings while emphasizing transparency and sustainability. At the same time, decentralized finance has experienced a strong resurgence driven by improved protocol design and growing institutional participation.

DeFi Lending Growth and Market Leaders

According to data from DefiLlama, DeFi lending total value locked rose from approximately $48 billion at the start of 2025 to a peak of nearly $92 billion in early October. Although the market experienced a temporary decline following a major liquidation event later that month, activity stabilized in November, with total lending TVL currently standing at around $66 billion.

Aave remains the dominant force in decentralized lending, supporting more than $22 billion in outstanding loans backed by over $55 billion in deposited assets. Morpho ranks as the second-largest protocol, facilitating roughly $3.6 billion in loans with approximately $10 billion in supplied liquidity.

These figures highlight the scale and resilience of crypto lending in its current form, particularly when compared to earlier, more fragile market cycles.

What Zero-Interest Loans Mean for Long-Term Crypto Holders

For Bitcoin and Ether holders, Nexo’s zero-interest lending product offers a compelling alternative to selling assets during periods of market uncertainty. By unlocking liquidity without interest costs or liquidation pressure, users can fund expenses, reinvest capital or diversify portfolios while maintaining long-term exposure to core crypto assets.

As the crypto lending industry continues to mature, products like Zero-Interest Credit may represent the next step toward sustainable, user-centric financial services. Rather than chasing yield, platforms are increasingly focused on stability, structure and real-world usability.

Nexo’s latest move suggests that the future of crypto lending will be defined not by risk-taking, but by disciplined financial design tailored to long-term investors.

Explore Smarter Crypto Lending and Trading with BYDFi

While platforms like Nexo continue to innovate in crypto-backed lending, traders and long-term investors looking for greater flexibility can explore BYDFi as a powerful alternative. BYDFi offers a secure and user-friendly environment for trading Bitcoin, Ethereum and a wide range of digital assets, with advanced tools designed for both beginners and professional traders.

With deep liquidity, competitive fees and support for spot and derivatives trading, BYDFi allows users to manage risk efficiently while taking advantage of market opportunities. The platform also emphasizes transparency and robust security standards, making it an attractive choice for those seeking reliable crypto exposure without unnecessary complexity.

As crypto finance evolves toward more structured and sustainable models, BYDFi stands out as a platform built for long-term growth, strategic trading and responsible capital management.

Look at the top projects in the world. Bitcoin solved the problem of centralized money. Ethereum solved the problem of centralized computing. Tether solved the problem of volatility. Before you invest a single dollar on the Spot market, ask yourself if the project solves a real pain point. If the project claims to be "Uber for dogs on the blockchain," be skeptical. Blockchain is an expensive database; if an app works perfectly fine without crypto, adding a token usually makes it worse, not better.

The Team is Everything

In the stock market, you know who runs Apple and Tesla. In crypto, things are murkier. While anonymous teams (anons) are part of the culture, they present a massive risk. If you don't know who they are, you can't hold them accountable if they run away with the funds.

When you are researching a new project, stalk the founders. Look at their LinkedIn profiles. Have they built successful tech companies before? Did they work at Google or Goldman Sachs, or is this their first job out of high school? A team with a track record of shipping code is infinitely more valuable than a team with a track record of making hype videos. If the founder has a history of abandoned projects, run the other way.

The Tokenomics Trap

This is where 90% of retail investors get wrecked. You might find a great project with a great team, but if the Tokenomics (the economics of the token) are bad, the price will still go to zero.

You need to understand Supply and Demand. A common trap is "Unit Bias." New investors look at a coin trading at $0.00001 and think, "If this goes to $1, I’m rich!" But they ignore the supply. If there are a quadrillion tokens in existence, it is mathematically impossible for the price to hit $1 because the market cap would exceed the entire global economy.

Always check the Market Cap versus the Fully Diluted Valuation (FDV). The Market Cap is the value of tokens circulating today. The FDV is the value of all tokens that will ever exist. If a project has a low market cap but a massive FDV, it means millions of tokens are locked up and will be released later. When those tokens unlock for the early investors (VCs), they will sell them, flooding the market and crashing the price. You want to invest in projects where most of the supply is already in circulation.

Follow the Smart Money

You don't always have to be the smartest person in the room; sometimes, you just need to watch what the smart people are doing. The beauty of the blockchain is transparency. You can literally see what the "Whales" and venture capital funds are buying.

If you see top-tier funds like a16z, Pantera Capital, or Binance Labs investing in a seed round, it’s a strong signal of legitimacy. These firms have teams of analysts doing due diligence that you don't have time for. However, be careful not to buy simply because they bought. They got in early at a discount; you are buying later at market price.

If tracking wallet addresses sounds too complicated, you can use tools like Copy Trading. This allows you to automatically mirror the trades of successful investors on platforms like BYDFi. If they buy a new low-cap gem, your account buys it too. It’s a way to leverage their research for your portfolio.

The Community Vibe Check

Finally, check the community. But don't just look at the numbers. A project can buy 100,000 fake Twitter followers for $50. You need to look at the quality of the engagement.

Go into their Discord or Telegram. Are people asking technical questions about the roadmap and the product? Or is every single message "When Moon?" and "WAGMI"? A community obsessed only with price is a community of mercenaries who will sell the second the chart dips. A community obsessed with the technology is a community of missionaries who will hold through the bear market.

Conclusion

Spotting the next big opportunity is hard work. It involves reading whitepapers, checking Github activity, and understanding economic models. It is boring, unsexy work. But that is exactly why it pays so well. Most people are too lazy to do it.

By taking the time to verify the team, analyze the tokenomics, and gauge the real utility, you separate yourself from the gamblers. You become an investor. And when you finally find that perfect setup, you need a platform that lets you execute your trade instantly and securely. Register at BYDFi today to access the tools you need to turn your research into results.

Frequently Asked Questions (FAQ)

Q: What is the difference between Market Cap and Volume?
A: Market Cap is the total value of all coins (Price x Supply). Volume is how much money was traded in the last 24 hours. High volume validates the price action; low volume suggests the price could be easily manipulated.

Q: Is it better to invest in ICOs or established coins?
A: ICOs (Initial Coin Offerings) offer the highest potential reward but the highest risk of total loss. Established coins (like Bitcoin or Solana) offer lower returns but significantly more safety.

Q: Can I use AI to find crypto gems?
A: You can use AI tools to summarize news or analyze sentiment, or use a Trading Bot to automate strategies, but AI cannot guarantee a "winning" pick. Human due diligence is still required to spot red flags.

It feels random to the outsider. Sometimes it seems like exchanges just pick names out of a hat, or worse, that they only list tokens that pay millions in bribes. While the industry has its dark corners, the reality of how major platforms like Coinbase, Binance, and BYDFi select tokens is actually a rigorous, high-stakes game of risk management and detective work.

The Gatekeepers of the Digital Economy

To understand the listing process, you have to empathize with the exchange. Think about their position for a second. Their reputation is their entire business model. If they list a token today and that token "rug pulls" (steals everyone's money) tomorrow, the exchange takes the blame. Users get angry, regulators start knocking on doors, and the brand takes a massive hit.

Because of this, listing teams act like the Secret Service. Their job isn't to find the token that will go up the most; their job is to filter out the tokens that will blow up the platform.

The first hurdle is always security. Before a project even gets a meeting, the exchange’s security team or third-party auditors will tear the project’s code apart. They are looking for "backdoors"—hidden lines of code that would allow the developers to mint infinite tokens or drain user wallets. If the smart contract hasn't been audited by a reputable firm, the application usually goes straight into the trash. It doesn't matter how cool the website looks or how many influencers are shilling it; if the code is sloppy, the door stays shut.

The People Behind the Screen

Let’s say the code is clean. The next step is even harder: vetting the humans.

In the early days of crypto, anonymous teams were the norm. Bitcoin’s creator is anonymous, after all. But in 2025, centralized exchanges are under immense pressure to know exactly who they are doing business with. They want to know if the CEO has a history of fraud. They want to know if the CTO actually knows how to code or if they just hired a freelancer on the cheap.

This is where many "hype" projects fail. A meme coin might have a market cap of $500 million, but if the team consists of three anonymous teenagers who refuse to jump on a video call, a compliant exchange like Coinbase or a professional platform like BYDFi is likely to pass. They need accountability. They need to know that if things go south, there is someone to call. This is why you often see "boring" infrastructure projects get listed faster than exciting meme coins; the boring projects usually have doxxed, professional teams with a track record.

The Lifeblood of Liquidity

However, safety isn't the only metric. Exchanges are businesses, and businesses need to make money. How do exchanges make money? Trading fees.

This brings us to the most brutal truth of the listing process: volume is king. A project might have the most revolutionary technology in the world, capable of solving global hunger and curing diseases, but if nobody is trading it, the exchange has no incentive to list it.

Exchanges look for "community strength." But they aren't looking for bot followers on Twitter or fake members in a Telegram group. They are looking for genuine, organic engagement. Are real people discussing the project? Is there a vibrant developer ecosystem?

This is why you will sometimes see a platform list a seemingly "silly" token like Pepe or Bonk while ignoring a serious "scientific" token. The silly token has hundreds of thousands of holders trading it back and forth every second. That activity generates revenue. Platforms like BYDFi excel at identifying these high-demand assets early, offering Spot trading pairs for trending tokens so that users don't have to struggle with complex decentralized exchanges to get in on the action.

The Regulatory Minefield

There is another invisible hand guiding these decisions: the law.

Different exchanges operate in different jurisdictions, and this dictates what they can touch. For example, "Privacy Coins" like Monero or Zcash offer incredible technology that masks transaction history. While this is true to the ethos of crypto, it is a nightmare for anti-money laundering (AML) compliance. Many exchanges have had to delist these tokens simply because regulators told them it was impossible to track the funds.

Similarly, there is the fear of the "Security" label. In the United States, if a token is deemed a security (like a stock), the exchange needs a special license to trade it. This is why Coinbase is famously conservative, often waiting months or years to list tokens that are already trading freely on offshore platforms. They have to run every asset through a "Legal Framework" to ensure they won't get sued by the SEC the day after the listing goes live.

The BYDFi Advantage

This regulatory maze creates a fragmented market. Some exchanges are too slow, paralyzed by red tape. Others are too reckless, listing scams that hurt users.

This is where agile platforms like BYDFi find their niche. They strive to strike a balance between speed and safety. By monitoring on-chain data and community sentiment, they can often list promising tokens faster than the giants, giving traders a chance to enter positions before the "Coinbase Pump" happens.

They also offer features like Quick Buy, which allows users to snap up these new assets with a credit card instantly, removing the friction of waiting for bank transfers. This speed is critical because in the world of exchange listings, being a few days early can be the difference between a 10x return and buying the top.

The Walk of Shame: Delisting

The story doesn't end with the listing. The listing is just the beginning of the relationship. If a project stops delivering, the exchange can and will break up with them.

We have all seen the dreaded "Delisting Announcement." This usually happens for one of three reasons. First, the trading volume drops so low that it costs the exchange more to support the wallet than they make in fees. Second, the team abandons the project or stops communicating. Third, and most dramatically, the project gets hacked or exposed as a fraud.

When a token gets delisted, it is usually a death sentence for the price. Liquidity evaporates, and holders are left rushing for the exit door. This is why the initial selection process is so vital; it protects users from eventually holding a "zombie token" that cannot be sold anywhere.

Conclusion

The next time you see a new token appear on your trading app, take a moment to appreciate the gauntlet it survived to get there. It had to pass security audits, background checks, legal reviews, and liquidity tests.

It is a ruthless selection process, but it is necessary to build a mature financial system. Whether you are hunting for the next hidden gem or sticking to the blue chips, ensure you are trading on a platform that takes this responsibility seriously. Register at BYDFi today to explore a curated selection of top-tier digital assets and trade with confidence.

Frequently Asked Questions (FAQ)

Q: Do projects pay to get listed on exchanges?
A: It is an open secret that some exchanges charge "listing fees," which can range from thousands to millions of dollars. However, top-tier exchanges often claim they do not charge fees but require the project to provide liquidity or marketing commitments.

Q: Why does the price pump when a token is listed?
A: This is known as the "Listing Effect." It occurs because the token is suddenly exposed to millions of new potential buyers who couldn't access it before, creating a massive spike in demand.

Q: How can I find out about listings before they happen?
A: It is difficult, as insider trading is strictly monitored. However, monitoring a project's Discord or watching for on-chain transfers to exchange wallets (using tools like Whale Alert) can sometimes give a clue.