Binance marked its ninth anniversary on July 14, 2026, reporting 323 million registered users across more than 100 countries — a figure that represents roughly 43% of the estimated 741 million global cryptocurrency holders. The exchange also disclosed that its user base grew 7% in the first half of 2026 despite mixed market conditions, while institutional users rose 9% over the same period.
User Growth and Trading Volume
Cumulative trading volume on Binance reached $156 trillion as of mid-2026, after adding $11.4 trillion in the first six months. That pushed total activity 7.8% above the level recorded at the end of 2025. The exchange noted that when it launched in July 2017, fewer than six million people worldwide owned cryptocurrency, underscoring the industry's explosive growth.
Expansion Into Traditional Finance
Binance has been pushing beyond digital assets into traditional financial products. Monthly trading volume for its traditional finance offerings has stayed above $80 billion since March 2026. In June, the exchange launched direct stock trading, which accumulated $1 billion in assets under management within 30 days and generated more than $3 billion in cumulative trading volume.
The company's tokenized U.S. equities, branded as bStocks, also saw early traction. The offering reached $100 million in assets under management within two weeks, with 47% of trading occurring outside regular U.S. market hours. Co-CEOs Yi He and Richard Teng said the company aims to serve both retail and institutional users through a broader range of financial products, including stocks and tokenized assets, to improve access to global markets.
Anniversary Campaign
To celebrate the milestone, Binance launched a community campaign called "Built by You," featuring up to $4.5 million in rewards and an interactive virtual experience. The anniversary comes as regulatory frameworks continue to evolve in major markets and institutional participation in digital assets remains a key industry trend.