Bitcoin treasury startup Orange Juice has raised $40 million in a funding round led by Grupo Salinas founder and chairman Ricardo Salinas as a cornerstone investor, the company announced on July 15, 2026. Other participants included bitcoin investors Jeff Booth and Lyn Alden.
Acquisition Strategy and Bitcoin Treasury
Orange Juice plans to acquire small businesses with annual cash flows between $1 million and $10 million. The company will allocate a portion of retained earnings to fund additional acquisitions and purchase bitcoin. It intends to rely primarily on operating cash flow for growth, minimizing the use of debt and equity issuance.
Leadership and Future Plans
Ruben Zweiban will serve as operating partner overseeing day-to-day operations. Zweiban previously worked as an investment banker at BofA Securities, an equity research analyst at JPMorgan Asset Management, and chief investment officer of a multibillion-dollar private multi-family office. Orange Juice also disclosed plans to pursue a public listing in the future.