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PUMP faces $125M unlock test as buyback shrinks

2026/07/13 09:50Browse 0

Pump.fun's native token PUMP faces a critical test as 82.5 billion tokens worth approximately $125 million become unlocked for the first time for team and investors, representing 8.25% of total supply and 20.23% of pre-unlock circulating supply. The unlock, which began on July 13, 2026, dwarfs the token's 24-hour trading volume of $28 million, raising concerns about potential price pressure. Meanwhile, the protocol's buyback program has significantly scaled back, reducing its ability to absorb selling.

$125 million unlock vs. $28 million daily volume

Pump.fun, one of the most profitable protocols in Web3, generated $28.4 million in protocol revenue over the past 30 days, ranking second only to Hyperliquid's $43.9 million, according to DefiLlama. Since its launch over two years ago, the platform has issued more than 12 million tokens and accumulated approximately $1.05 billion in total revenue. However, the first unlock of team and investor tokens introduces a potential sell pressure that far exceeds current market liquidity. With just $28 million in daily trading volume, absorbing $125 million worth of tokens could prove challenging.

Why the April burn doesn't help

In April 2026, Pump.fun burned 129 billion PUMP tokens, the largest burn in its history. While the burned amount exceeds the 82.5 billion now unlocked, the two events are not comparable. The burned tokens were already repurchased by the platform and held in designated wallets, meaning they were not in free circulation. The burn removed them from the total supply but did not create additional buying pressure at the time. In contrast, the unlock adds 82.5 billion tokens that were previously locked and now become available for trading, directly increasing potential selling pressure.

The 82.5 billion tokens are just the first tranche. Team and investors collectively hold 330 billion PUMP, with 247.5 billion still locked after this unlock. Additionally, 240 billion community tokens have no clear release schedule. Together, these 487.5 billion tokens represent 1.2 times the pre-unlock circulating supply, creating long-term supply uncertainty.

Buyback retreat compounds pressure

Pump.fun's buyback program, once a stable source of demand, has weakened. After launching in July 2025, the protocol initially used 100% of net protocol fees to buy PUMP. In September 2025, monthly buybacks peaked at $55.3 million, exceeding that month's $42.8 million in protocol revenue. However, in April 2026, Pump.fun reduced the buyback ratio to 50%, diverting the other half to company operations such as hiring, marketing, and acquisitions. By June 2026, monthly buybacks had fallen to $9.2 million, down over 80% from the peak.

Over a six-month comparison, the trend is stark. In the second half of 2025, Pump.fun spent about $217 million on buybacks; in the first half of 2026, only $72.2 million—a 67% decline, while protocol revenue dropped only 18%. At the current buyback rate of $9.2 million per month, selling just 7% of the unlocked tokens would offset an entire month of repurchases.

High revenue, low valuation

Despite the near-term pressure, Pump.fun remains a relatively scarce high-income asset in a bear market. Hyperliquid, which generates $43.9 million in monthly revenue, has a market cap near $15 billion, over 20 times PUMP's $610 million valuation. Polymarket, with $22.1 million in monthly revenue, has no token yet and a reported private valuation of $15 billion. In comparison, Pump.fun's $28.4 million monthly revenue supports a market cap of only $610 million, suggesting a high-revenue, low-valuation profile.

Pump.fun's business model does not rely on any single meme coin; as long as users continue to create and trade tokens, the platform collects fees. Investing in PUMP is a bet on the persistence of meme coin activity and Pump.fun's ability to maintain its position as a primary launchpad. While the unlock tests short-term liquidity, the protocol's ongoing revenue generation determines its long-term value. For now, PUMP remains one of the few high-revenue platform tokens that has not yet been priced to perfection.

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