Japanese crypto exchange Rakuten Wallet, a subsidiary of e-commerce giant Rakuten Group, is deepening its support for the meme token Shiba Inu (SHIB). The platform has announced a dedicated educational video series titled "Understanding SHIB," hosted by senior analyst Matsuda, who is shown bonding with a Shiba Inu dog in promotional images.
Special content and contests
The video initiative follows Rakuten Wallet's listing of SHIB in April, which already gave the token access to Rakuten's ecosystem of over 5 million merchant locations and 44 million active users via Rakuten Pay. To celebrate the listing, the exchange is also running a "Photo Contest 2026" where 11 winners will each receive 11,111,111 SHIB (worth about ¥10,000) for posting dog photos on X. Additionally, users trading over ¥30,000 in spot crypto can receive 500,000 SHIB, while those trading over ¥100,000 get an extra 1,000,000 SHIB.
Broader retail reach
Rakuten Wallet's backing by the Rakuten Group, one of Japan's largest internet and payments firms, gives SHIB exposure to a mainstream retail audience far beyond typical crypto-only platforms. The exchange first added SHIB in April and has since run multiple promotional campaigns, including earlier giveaways of both SHIB and Dogecoin (DOGE). The new content series aims to educate users about the token's utility and ecosystem, further integrating Shiba Inu into Japan's crypto landscape.