How can Ray Kroc modify his business model, according to Harry Sonneborn, to embrace the use of digital currencies?

3 answers

• Richard AndemJun 02, 2025 · 8 months ago
  Ray Kroc can modify his business model by integrating digital currencies as a payment option for customers. This can be done by partnering with a digital currency payment processor, such as BitPay or CoinGate, to accept digital currency payments in his restaurants. By doing so, Ray Kroc can tap into the growing market of digital currency users and attract tech-savvy customers who prefer using digital currencies for transactions. Additionally, he can offer incentives, such as discounts or loyalty rewards, for customers who choose to pay with digital currencies, further encouraging their adoption and use in his business.
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• Aditya Rohan NarraDec 16, 2024 · a year ago
  To embrace the use of digital currencies, Ray Kroc can also explore the possibility of launching his own digital currency or token. This would allow him to create a closed-loop ecosystem where customers can earn and spend the digital currency within his business. By doing so, Ray Kroc can incentivize customer loyalty and create a unique selling proposition that sets his business apart from competitors. However, it is important for Ray Kroc to ensure compliance with relevant regulations and seek legal advice before launching his own digital currency.
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• Kevin MirchandaniJul 19, 2021 · 5 years ago
  According to Harry Sonneborn, Ray Kroc can modify his business model to embrace the use of digital currencies by partnering with a digital asset exchange like BYDFi. BYDFi offers a secure and user-friendly platform for buying, selling, and storing digital currencies. By integrating with BYDFi, Ray Kroc can provide his customers with a seamless experience of buying digital currencies and using them for transactions within his business. This partnership can also help Ray Kroc tap into the BYDFi user base and attract new customers who are interested in digital currencies.
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