How does AdEx pricing work?

3 answers

• RoLzodAOct 11, 2023 · 2 years ago
  Sure! AdEx uses a combination of factors to determine the pricing of its advertising inventory. These factors include the demand for ad space, the targeting options chosen by advertisers, and the overall supply of available ad slots. Advertisers can bid for ad placements based on their desired targeting criteria, and the highest bidder gets their ad displayed. This auction-based system ensures that advertisers pay a fair price for their ads, while publishers maximize their revenue.
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• maedehSep 04, 2021 · 4 years ago
  AdEx pricing is based on a real-time bidding system. Advertisers submit their bids for ad placements, and the system automatically matches the highest bids with available ad slots. This ensures that advertisers only pay what they are willing to for their ads, while publishers receive the highest possible revenue. The pricing is dynamic and can vary based on factors such as the targeting options chosen, the ad format, and the overall demand for ad space.
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• Alexander BelovFeb 19, 2022 · 4 years ago
  AdEx pricing works in a similar way to other digital advertising platforms. Advertisers set their maximum bid for ad placements, and the system matches the highest bids with available ad slots. However, AdEx also takes into account the quality of the ads and the relevance to the target audience. This means that advertisers with higher-quality ads and better targeting may have a higher chance of winning the auction and getting their ads displayed. Overall, AdEx aims to provide a fair and efficient pricing mechanism for both advertisers and publishers.
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