What are the key metrics to track when running a crypto.com ad campaign for a digital asset?

3 answers

• Corcoran OsmanJan 29, 2021 · 5 years ago
  To track the success of a crypto.com ad campaign for a digital asset, it is important to monitor key metrics such as click-through rate (CTR), conversion rate, cost per acquisition (CPA), return on ad spend (ROAS), and overall campaign ROI. These metrics provide insights into the performance of the campaign, including the effectiveness of the ad copy, targeting, and landing page. By analyzing these metrics, advertisers can optimize their campaigns to achieve better results and maximize their return on investment.
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• JOSE EDUARDO CHAVES COSTAMay 31, 2022 · 4 years ago
  When running a crypto.com ad campaign for a digital asset, it's crucial to keep an eye on key metrics like impressions, engagement rate, and cost per click (CPC). Impressions indicate the number of times the ad is displayed, while engagement rate measures the level of interaction with the ad, such as likes, comments, and shares. CPC shows the average cost for each click on the ad. By tracking these metrics, advertisers can assess the reach and impact of their campaign, as well as the cost-effectiveness of their ad spend.
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• Cleberton LopesMay 04, 2021 · 5 years ago
  When it comes to running a crypto.com ad campaign for a digital asset, BYDFi suggests focusing on metrics such as conversion rate, customer acquisition cost (CAC), and lifetime value (LTV). Conversion rate measures the percentage of users who take the desired action, such as signing up or making a purchase. CAC calculates the cost of acquiring each new customer, while LTV estimates the total revenue a customer generates over their lifetime. By optimizing these metrics, advertisers can ensure their campaigns are driving valuable conversions and generating positive returns.
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