What is the purpose of airdrops in the crypto industry?

3 answers

• Cam AndreaJun 17, 2022 · 3 years ago
  Airdrops in the crypto industry serve as a marketing strategy for blockchain projects to distribute free tokens to a large number of people. This helps create awareness and generate interest in the project. Participants receive tokens for free, which can potentially increase in value over time. Airdrops also aim to incentivize users to engage with the project's platform or community, such as by following their social media accounts or completing certain tasks. Overall, airdrops benefit both the project by increasing its visibility and user base, and the participants by giving them the opportunity to acquire tokens without investing their own money.
  656

  328
• Ken jhi CarilloOct 27, 2025 · a month ago
  Airdrops are like the surprise gifts of the crypto world. They are a way for blockchain projects to distribute their tokens to a wide audience, often for free. The purpose of airdrops is to create a buzz around the project and attract new users. By giving away tokens, projects hope to get people interested in their platform and encourage them to become active participants. Airdrops can also be used as a way to reward existing users or to promote a specific feature or event. So, if you're lucky enough to receive an airdrop, consider it a little bonus from the crypto gods!
  577

  193
• Jeremy AlonsoDec 30, 2020 · 5 years ago
  Airdrops are an effective way for blockchain projects to gain exposure and build a community. They allow projects to distribute tokens to a large number of people, which can help increase the project's visibility and attract potential investors. Airdrops often require participants to complete certain tasks, such as joining the project's Telegram group or retweeting a specific tweet. This helps the project build a community of engaged users who are interested in the project's development. At BYDFi, we believe in the power of airdrops to create a strong community and drive adoption of our platform.
  603

  151