What is the purpose of an airdrop in the cryptocurrency industry?

1 answers

• ASKOct 18, 2025 · a month ago
  In the cryptocurrency industry, an airdrop is a method used by projects to distribute their tokens to a large number of people for free. The purpose of an airdrop is to create awareness and generate interest in the project. It is a way for projects to reach a wider audience and attract potential investors. Airdrops can also be used to reward existing token holders or to incentivize certain actions, such as joining a community or completing tasks. The process usually involves participants signing up or completing specific actions to be eligible for the airdrop. Once the airdrop is complete, participants receive the free tokens directly into their wallets. Airdrops can be a win-win situation for both the project and the participants, as it helps the project gain exposure and the participants receive free tokens.
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