Why Amazon ($AMZN) Is Falling Behind Its Big Tech Peers — Should Investors Care?

Why Is Amazon ($AMZN) Lagging Behind the Magnificent Seven Stocks? Is It a Buy Now?
20 Answer
The answer to "Is it a buy now?" depends heavily on an individual investor's outlook on Amazon's future growth drivers, its competitive positioning, and their own risk tolerance.
Underperforming recently, but still a long-term powerhouse. A potential buy on any dip.
Amazon is lagging primarily due to its high exposure to cyclical consumer spending and a slower-than-expected acceleration in its high-margin AWS cloud division. While other "Mag 7" members are seen as pure-play AI winners, Amazon's massive retail operations are viewed as a headwind in an uncertain economy.
However, this is precisely what makes it a compelling buy for many. Its current valuation offers a more balanced risk/reward profile. If AWS re-accelerates with the AI boom and consumer resilience continues, Amazon is well-positioned for a significant catch-up.Short-term lag, but long-term value potential.
AMZN$ IS FALLING? SHOULD WE PANIC?
Trial started today. This will drive price down in short term.
Amazon ($AMZN) has been underperforming relative to its Big Tech peers, the so-called “Magnificent Seven,” and there are several factors driving this trend. First, while Amazon Web Services (AWS) remains the largest cloud provider with an annualized revenue run rate of $123 billion, its growth rate of 17.5% in Q2 2025 is lagging behind Microsoft Azure (39%) and Google Cloud (32%). Investors often compare growth trajectories rather than absolute size, so AWS’s slower pace is weighing on sentiment.
Second, Amazon’s AI strategy is less clear than some competitors. Microsoft, Google, and even Apple have made high-profile AI moves, while Amazon has remained quieter, creating uncertainty about its ability to capture emerging opportunities in AI-driven cloud services.
Third, Amazon’s retail segment is experiencing margin pressures from rising costs and competitive pricing, which can make the overall growth story less compelling compared to peers like Apple and Nvidia.
Does this mean AMZN is a buy? It depends on your perspective. The stock may offer long-term value due to its dominant market positions in both e-commerce and cloud computing. For patient investors, this underperformance could represent an opportunity to accumulate shares at a discount relative to its Big Tech peers. However, near-term volatility is likely to continue, and growth comparisons to other tech giants will remain a focus for the market.
In short, Amazon’s slower growth and cautious guidance are the main reasons behind its underperformance. If you’re looking for long-term exposure to both retail and cloud, it’s worth considering, but temper expectations compared to the more rapidly growing tech peers.
Underperformance could be an opportunity. Amazon is huge in both e-commerce and cloud, and this might be a good entry point for long-term holders. Patience could pay off.
Honestly, I’m just holding. Amazon always bounces back eventually, and I don’t mind waiting for the next big push. Could be a bargain now, but don’t expect fireworks immediately.
Very simple. AMZN began underperforming the day I purchased it.
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